Before (left) and after (right). See end of post for an in-between version.
To help us learn some good principles of card design and improve our card making, Operation Write Home (OWH) is offering a series of self-paced "Saturday Seminars" on the Stars and Stamps blog. Today's seminar (the first) is "Creating a Focal Point," and the assignment is to rework some old cards over the next two weeks, using the seminar principles.
My "before" card (left) was created for the OWH "round R" challenge, using circular shapes and words or images beginning with R. I really liked my idea of "round rainbow," but the finished card just didn't make me happy. I've been wanting to go back to do something different with it, so today's seminar gave me a good excuse to work on it.
There were several different problems, but after reviewing the seminar examples, it's easy for me to see the lack of a strong focal point. My sentiment block and layered circles were visually separate and competing for attention. I like the "after" version much better.
My design changes were:
- Moved everything closer together
- Fitted the starting points of the sentiment lines around the circle (instead of centering the lines)
- Spread out the letters in the sentiment (they looked crowded before)
- Added the rainbow lines above and below the sentiment to frame it
January 30, 2011: But two things were still bugging me. The rainbow lines were upside-down (in a real rainbow, red is at the top), and though I tried to convince myself it was just multi-colored lines, it didn't look right to me. And it all seemed like it needed to move a bit to the left on the card. So I did another one (top right). Now I'm finally happy with it. See below for my "in-between" version.
Card details are in my original post. Created for Operation Write Home, "supporting our nation's armed forces by sending blank handmade greeting cards to write home on, as well as cards of gratitude to encourage them." (047b)
In-between version (below)